I believe people are just applying whatever worked on TV blindly, but on the TV you are buying a part of the flow, while on the web you are buying an interrupti

I believe people are just applying whatever worked on TV blindly, but on the TV you are buying a part of the flow, while on the web you are buying an interruption to the flow which should discount its cost right out the door. And while there are many ways with which text ads can fit in a document layout, there is not many ways to lay out an ad in a video. I find the product placements that many youtubers do is more appealing, and a better way to promote a brand rather than "this ad will close in 20 seconds"