It's pretty much the same(notarized/approved). The only difference is that Apple may not "reject" the app before you publish it, but once it decides to "ban" it

It's pretty much the same(notarized/approved). The only difference is that Apple may not "reject" the app before you publish it, but once it decides to "ban" it you can no longer sign it as they suspend your developer account. I can think of uTorrent as a possible victim of this "notarization" process. Apple can quickly put peer to peer file sharing apps on the "malicious/banned" list just like they did on Appstore.