This truly feels like an article that doesn’t understand the landscape of digital advertising. It is naive to believe that publishers are taking queues from Fac

This truly feels like an article that doesn’t understand the landscape of digital advertising. It is naive to believe that publishers are taking queues from Facebook on how to publish their content. All publishers ( including Facebook ) take their content queues based on what advertisers want. This is their source of revenue, and the only way to move the bottom line as a publisher. Video advertising is far more lucrative than banners. In order to create a consistent user experience, you cannot have video ads alongside static content. While the miscalculation is certain metrics might have made Facebooks inventory look a little better, it 100% did not have an industry changing influence as indicated here.