It wasn't just Facebook metrics that made people jump on the video bandwagon. The whole video ad stack from player to ad server to header bidding wrapper to ba

It wasn't just Facebook metrics that made people jump on the video bandwagon. The whole video ad stack from player to ad server to header bidding wrapper to bandwidth is full of ways to spend 4-6 figures per month on fixed overhead and variable cost to run a player at scale, let alone production. Most pubs have been financially burned on video by an industry that can't quite understand why it isn't working. All the while, marketers continue to have the largest and most impactful influence ever with TV. I know why it isn't working: human hands are made for interacting with things. While sitting in front of a TV, we humans tend to believe what we're told, and we're typically prone, not on guard. Who wants to hold an ad in their hands? Who doesn't feel burned when a video ad interrupts their flow of their digital (fingeratively) pleasure trail? Now imagine what kind of influence can be had over another when they are in a fully immersive digital (binary) experience. Its like handing over your entire limbic system to the machine. Malevolent influence at scale is remarkably accepted by humans, it is our past. I hope our future moves towards respecting the sovereignty of individual human consciousness. Laws, attitudes, and behaviors need to change. We all who have been Branded have had a piece of our identity conformed to serve the ambition of another. I think the average American brain walking through the grocery store is analogous to a chairlift pole covered in stickers, a wall covered in layers of gum. Any exactly how do you clean away an Impression? I'm a recovering internet marketer. I've felt lousy for a long time for having been so cavalier with influence. I've been trying to see what better looks like for a long time. What do you think better looks like? Feels like?