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Brand awareness campaigns are measured (and billed) by impressions, not by "average length of video viewed," which was the metric that Facebook lied about.
by traek 8y ago
Brand awareness campaigns are measured (and billed) by impressions, not by "average length of video viewed," which was the metric that Facebook lied about.
- sonnyblarney 8y agoNo, brand awareness campaigns can by run using either images or videos (or any other medium), and if the campaign is video based, then '% video completion' is a fundamentally critical metric.