One potential idea is a "pay it forward" model where you're asked to pay for someone else using the service, but only after you have successfully found a job.

One potential idea is a "pay it forward" model where you're asked to pay for someone else using the service, but only after you have successfully found a job. When a job seeker signs up they would see that their subscription was paid by someone else and it will instantly build goodwill/stickiness for the product. It's generally hard to monetize from job seekers since they don't have an income in many cases, but many would be happy to once they land a job and may even choose to buy a subscription for personal friends/family who are looking for a job. Similarly companies could also pay to buy X # of subscriptions for job seekers to attract people to their jobs and build goodwill/positive employment branding. Could make for a good viral loop, could drum up some great PR, and help a lot of people