This seems to be a poor study of the economics of branding and churn (apologies, I have forgotten the technical term for that piece of slang). This really is a

This seems to be a poor study of the economics of branding and churn (apologies, I have forgotten the technical term for that piece of slang). This really is a terrible article, and it spends a good deal of it's time dealing in analogy, mixed up (and long disproved) ideas of economics and sociology. It is so bad, that I cannot stomach to read all of it.