There's a distinction that needs to be made between brand advertising and performance advertising. Brand advertising is most of what we've had in the past (most

There's a distinction that needs to be made between brand advertising and performance advertising. Brand advertising is most of what we've had in the past (most TV ads excluding infomercials, most Newspaper ads - not including classifieds of course). Why is a Rolex "worth" $10-20k? Why is an Apple product priced at 2x the price of an equivalent? In large, because they spend millions every year advertising their brand - with no measurable conversion mechanism. In my opinion, this is why online advertising is so obnoxious - it's mostly low effort performance advertising which tends to be much less enjoyable from an aesthetic level.