In my experience its the opposite. Companies form around the business plan of exploiting FOSS by hosting, solicit buckets of VC money, and give nothing back. It

In my experience its the opposite. Companies form around the business plan of exploiting FOSS by hosting, solicit buckets of VC money, and give nothing back. It's completely unsustainable. It's totally rational to create a license model that prevents hosting to third parties, but still allows end users to adopt the technology without paying. As has been pointed out elsewhere, that may not be right for all OS projects, but it should be an option.