3 ms·
They explain that a "view" is when the user watches the video for more than 3 seconds. View time is probably highly heavily skewed towards plays that last less
by halflings 8y ago
They explain that a "view" is when the user watches the video for more than 3 seconds.
View time is probably highly heavily skewed towards plays that last less than 3 seconds. (also because facebook autoplays videos without any pause time)
If 60% of viewers play the video for 0-3 seconds, and only 40% view the rest of the video, you're grossly overstation the average view time.
Removing users with less than 3 seconds seems 100% intentional (to avoid exposing the fact that most viewers are not really viewers, they immediately dismiss the video), not an error.
- cimi_ 8y agoThanks, this makes sense. If you think of this in terms of distraction, it's huge.
- dirkgently 8y agoRight on. In other words, fb measures were correct for "people watching videos for 3 seconds or more". But they didn't: 1. Qualify their numbers with that. 2. Disclose how many people were NOT watching videos. Without these two critical details, the numbers represented "all Facebook users".
- traek 8y agoNo, they were still incorrect for "people watching videos for 3 seconds or more." For that to be correct, the total view time (numerator in the figure in the article) would have to be view time only for those users who watched >3 seconds.