4 ms·

In other words, everyone had the same bad data: The investors, the marketers, and the publishers all thought video was a winner.

• _jal 8y ago
  ...Everyone except Facebook, who was making money, and sat on the data for a year.
  • prostoalex 8y ago
    Don’t ad buyers have internal mechanisms to track conversion rates and revenue uplift independent of what the publisher tells them? Facebook was hardly the first player in the video game, with YouTube, Hulu and a few other big brands relying on this model exclusively.
    • IggleSniggle 8y ago
      Keep in mind that buyers are everyone from Big Corp down to Mom n Pop. The smaller the shop, the more you must rely on the metrics you are told. And even small places may value awareness and/or indirect conversion. In fact, a local, interest based ad may be totally focused on awareness, hoping to increase the chance that you walk into the store the next time you drive by.