I'm not sure what the term is, then. I checked "price segmentation" but it has the same definition. Anyway, I think you know what I'm trying to say. Push people

I'm not sure what the term is, then. I checked "price segmentation" but it has the same definition. Anyway, I think you know what I'm trying to say. Push people into buckets that benefit the company by moving higher end customers upmarket, and current SR abstainers into a more-expensive-but-cheaper-than-LR option (since they've elected not to buy LR thus far), without much likelihood of LR RWD folks moving 'downmarket' to the MR. There was no "premium" option because you can't get a car without it, but premium is $5000. $35k+5k premium+9k LR battery = $49k. Presumably the MR is the same; $35k+5k premium+5k MR battery = $45k. We've got the ugly rims; I figured for the money I can get something I like better. But, my wife likes them, and I'm not in a hurry to spend the money, so on the car they stay :)