My 2c: First decide why you want to blog. That can drive the rest of your actions. Think about who can be your target audience, if it is not a blog for anyone

My 2c: First decide why you want to blog. That can drive the rest of your actions. Think about who can be your target audience, if it is not a blog for anyone and everyone. Write about what interests you and about what you think may interest other people. And write about what you know something about (unless the blog is just about talking about things that you did). Add links to related content (in your posts), both in and outside your blog. Use text formatting like bold and italics, but sparingly. Might want to add relevant images now and then to some posts. Final point: Stick to it for a while. Don't stop very soon, even if you do not see results. I've been blogging for over 10 years now, at: https://jugad2.blogspot.com I would not call myself very good at it even now. But even what I have done in these years, has been useful for increasing my visibility, and I've got training and consulting work many times, for which the clients say they got to know of me via my blog (or my published articles or my open source software projects). Good luck.