If I'm a customer in a domain where these are concerns though, each question you make me ask during my evaluation is a chance for me to quit doing the work and

If I'm a customer in a domain where these are concerns though, each question you make me ask during my evaluation is a chance for me to quit doing the work and move on to something else that's less effort, like the competing product that pushes their security and privacy policies upfront as a product benefit. So don't ask me to pull myself through your sales funnel, make the process easy by addressing my major concerns before i need to ask.