Granted b2c is an exception when based on advertising. But I've seen plenty of cases where raising prices resulted in more customers. And quite frankly better c

Granted b2c is an exception when based on advertising. But I've seen plenty of cases where raising prices resulted in more customers. And quite frankly better customers overall. The ones that get the service for free or an extremely low cost are the ones that bitch the most in my experience. The people paying a decent price tend to be friendly and while might encounter issues, they work with the CSR to solve the problem.