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Price discrimination is charging customers different prices for the exact same thing. The SR has a physically different battery. The LR and AWD have different
by cptskippy 8y ago
Price discrimination is charging customers different prices for the exact same thing. The SR has a physically different battery. The LR and AWD have different motor configurations. So not it isn't price discrimination.
We actually bought the RWD LR two days ago. The process for purchase is using their website to select the options you want while the sales associate sits there quietly waiting to answer questions.
Color choice was the only non binary option.
There was no "premium" option you describe.
Autopilot and full autonomous driving were optional and the associate said all cars are fully equipped to support both and they can be added at a later date.
Having 3 power train configurations is added complexity they might just be trying to avoid while also milking those who think they need LR for another 5k.
They told us up front the notugly rims were a % reduction in performance and cost extra. They're not trying very hard to separate fools from their money.
If I had to hazard a guess, I would say that the hardware to support full autonomous driving might no longer be included in vehicles and they'll be shipping with just what is necessary for Autopilot, assuming there's a difference.
- rconti 8y agoI'm not sure what the term is, then. I checked "price segmentation" but it has the same definition. Anyway, I think you know what I'm trying to say. Push people into buckets that benefit the company by moving higher end customers upmarket, and current SR abstainers into a more-expensive-but-cheaper-than-LR option (since they've elected not to buy LR thus far), without much likelihood of LR RWD folks moving 'downmarket' to the MR. There was no "premium" option because you can't get a car without it, but premium is $5000. $35k+5k premium+9k LR battery = $49k. Presumably the MR is the same; $35k+5k premium+5k MR battery = $45k. We've got the ugly rims; I figured for the money I can get something I like better. But, my wife likes them, and I'm not in a hurry to spend the money, so on the car they stay :)
- kbob 8y agoThe ugly wheels actually have ugly plastic covers. If you take the covers off, they're nice spoked alloy wheels underneath.