I think the point is that Steve Jobs does a good job of making Apple seem like Santa's Workshop or something, which leads to a lot of people who drink the Kool-

I think the point is that Steve Jobs does a good job of making Apple seem like Santa's Workshop or something, which leads to a lot of people who drink the Kool-Aid wanting to come on board. You're certainly allowed to think that Apple is simply a company that stuffs commodity hardware into particularly shiny boxes. Even if that's what you think, it's still an interesting case study in how to attract talent without paying a premium.