I don't remember the HTML web being very simple when I was first starting out. Procuring a server host, FTP logins, broken links, wrangling some godforsaken HTM

I don't remember the HTML web being very simple when I was first starting out. Procuring a server host, FTP logins, broken links, wrangling some godforsaken HTML editor and eventually falling back on Notepad... Anyway, JSON messages are pretty simple to hack on. For DIY stuff, your message schema can be as simple or complex as you want it to be. Less-than-technical users can have a similar experience to Twitter, Facebook, or NextDoor. Still lots of UX work to get to that point though.