This just in, based on the data they collect on a users habits, companies adjust their marketing to suit demographics. So... is the data racist? Is the user mo

This just in, based on the data they collect on a users habits, companies adjust their marketing to suit demographics. So... is the data racist? Is the user more inclined to click on things with people from their demographic? Is it really Netflix at fault for aligning their content to a users browsing habits? It appears to me that Netflix didn't "assume" her demographic. They very accurately identified her based on data she unwittingly provided them and they adjusted the content according to what she would statistically most likely view. In the same way almost all modern companies do.