Short sighted / Incomplete. The odds are you'll be a service co, hence, "high" salaries. There will be up and downs in your sales, and you will find yourself in

Short sighted / Incomplete. The odds are you'll be a service co, hence, "high" salaries. There will be up and downs in your sales, and you will find yourself in a cash crunch at some point - especially when you are "small" with just few projects at a time - and you will have to fire. If you do that by the book, you wont be allowed to hire for 2 years. It just makes it incredibly hard to manage, hence, the reluctance to hire quickly, and ... the thrive of consulting services (often more than 50% of the dev team are consultants ... ;-) ). It's a mess, for everyone.