That is a great video, thank you. What he talks about is the basic, age-old problem of attention: how do we get it? Historically, different groups of people ha

That is a great video, thank you. What he talks about is the basic, age-old problem of attention: how do we get it? Historically, different groups of people have tried to solve the problem of attention together given their status quo; right now, I feel like those people are mostly in marketing and business/product strategy. The problem can't be "solved" in the traditional sense, but I'm glad to see companies like Kiva are actually doing something to address it in their industry (in addition to just thinking, which is what it seems most non-profits are doing), as attention-winning/holding concerns all non-profits.