> Are you saying you think the size of the display is a primary cost center for phones, so small screen phones would have a substantially cheaper bill of materi

> Are you saying you think the size of the display is a primary cost center for phones, so small screen phones would have a substantially cheaper bill of materials? Not exactly. The way this phone is being marketed is very strange - this phone is designed as an "add-on phone", it can only be used as an add-on to an existing line. As a standalone phone $350 isn't too bad, but asking people to pay $350 in addition to whatever they want to pay for their "main" phone is a little much. They're in Apple Watch territory with this pricing and I don't think they have the ecosystem to demand that kind of price.