If they don't like you, they won't buy. Sure there are exceptions but it's an excellent rule of thumb. Look at Trump: hate him or love him virtually every pers

If they don't like you, they won't buy. Sure there are exceptions but it's an excellent rule of thumb. Look at Trump: hate him or love him virtually every person he meets face to face comments on how warm, interested and compassionate he comes across as. BS or not... that's the way most perceive him. Oh yeah, and this Is a hard and fast rule. The instant that they say yes; Stop selling. You never know if that one more thing you consider to be a benefit will backfire and make them decide not to purchase.