This page http://www.vintagewatchstraps.com/blogswissmade.php http://www.vintagewatchstraps.com/blogswissmade.php argues that "swiss made" as a brand was a side

This page http://www.vintagewatchstraps.com/blogswissmade.php http://www.vintagewatchstraps.com/blogswissmade.php argues that "swiss made" as a brand was a side effect of British hallmarking laws. The pages about the various watch brand histories is quite interesting.