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But the payment is pure profit because there’s no cost associated with setting Google as the default search engine.
by igammarays 8y ago
But the payment is pure profit because there’s no cost associated with setting Google as the default search engine.
- mricketson 8y agoGoogle doesn’t pay Apple out of thin air for no reason – it pays because of the popularity and market power of the platform, which only comes from significant, sustained investment by Apple. It’s not separable from the rest of the balance sheet. If Apple stopped investing in the platform, then Google eventually would too.