I think that's actually arguable. They have all the pieces in place to make it work; they have an email service, they have calendar, contacts, they've got every

I think that's actually arguable. They have all the pieces in place to make it work; they have an email service, they have calendar, contacts, they've got everything. The only thing they don't have is the custom domain names, and they could consider becoming a registrar themselves and making that process really seamless. I'm not saying it'd be easy, but it not like they don't already offer PIM services for all their customers on iCloud, essentially for free. No one is suggesting that they should suddenly compete with G-Suite and offer business accounts.