1. Is a frankly a Google lie. Matt Cutts likes to bang the OC drum but in my measurements it is only one fragment of the SEO picture and not a big one at that.

1. Is a frankly a Google lie. Matt Cutts likes to bang the OC drum but in my measurements it is only one fragment of the SEO picture and not a big one at that. Google rewards content volume and freshness waaaay more than uniqueness and quality. If you get a sudden penalty, OC will not save you. 2. That's a great way to get autoflagged for a penalty. 3. You're on the money here this is actually a viable alternative. But then you're at the mercy of Facebook instead of El Goog. Different boss same crap.