A smart guy once told me that the easiest sales pitch is "I've got money for you!". Think how you convince the buyer that your product will help him earn more

A smart guy once told me that the easiest sales pitch is "I've got money for you!". Think how you convince the buyer that your product will help him earn more money/ save more money. If you can e.g. get a percentage of the money that (s)he makes/saves, that's very often an easy sell.