Beyond the route itself, consider also: time spent in traffic (speed per geo-coordinate) for use in predicting surges, deviations between planned and taken rout

Beyond the route itself, consider also: time spent in traffic (speed per geo-coordinate) for use in predicting surges, deviations between planned and taken routes, etc. The degree to which Uber has a pulse on urban traffic is fascinating and probably exceeds even city planners with access to ubiquitous traffic cameras.