I don't think there's much room for another player. Not at this stage. Even Google with the Pixel is a drop in the ocean in terms of hardware sales. Truth is,

I don't think there's much room for another player. Not at this stage. Even Google with the Pixel is a drop in the ocean in terms of hardware sales. Truth is, Essential simply had no chance. The segment of users caring about build materials and craftsmanship is also the one who care about stuff like camera quality, software quality and features and when the PH-1 launched, its camera sucked, it had less features than other flagships and it was riddled with cellular reception issues. Price wasn't cheap either. If it wasn't for Andy Rubin, there's no way this startup would have received the investment they did.