Polarizing and provocative lead to increased sales and marketing capability (see 37 Signals). I wouldn't count writing something like this as 'easy', but it's

Polarizing and provocative lead to increased sales and marketing capability (see 37 Signals). I wouldn't count writing something like this as 'easy', but it's definitely do-able. The self-help field is full of crap; you sound like you might have something useful to add!