Most of all, don't hire a VP of Sales in hopes they'll solve the problem for you. Hire an organized and experienced midlevel person who will accompany you on ca

Most of all, don't hire a VP of Sales in hopes they'll solve the problem for you. Hire an organized and experienced midlevel person who will accompany you on calls and take care of follow up and closing. And pay up for a top-quality mentor. An experienced sales exec can coach you and help you navigate the process. Have a call at least once every two weeks, and pay a lawyer-like rate. Who knows, they may become the VP of Sales as the company grows.