Along this note, one of the best quick tips I've heard about sales conversations is that you should be doing much more listening than talking, and always start

Along this note, one of the best quick tips I've heard about sales conversations is that you should be doing much more listening than talking, and always start not by talking about your product, but by asking good probing questions about their experience. In many cases, you'll catch something that will directly let you say "oh you have problem X and $THINGYOUDO makes that so much easier by..."