Both excellent points! Also, sales people don't come cheap but effective sales people bring in far more revenue than they cost in commissions. But... there is

Both excellent points! Also, sales people don't come cheap but effective sales people bring in far more revenue than they cost in commissions. But... there is probably a baseline price below which it doesn't make sense to have a full time sales person knocking on doors. In that case, drop down one level to "Inside Sales" where you hire people to cold call a list and pitch your product. If your product can't afford inside sales, sell direct online and optimize your funnel.