> I still don't get why reporters or publications seem to refuse to link to the most obvious and central key piece of material to an article. They don't like t

> I still don't get why reporters or publications seem to refuse to link to the most obvious and central key piece of material to an article. They don't like to "advertise" other companies and get traffic out of their sites. I remember, many years ago, when I was doing some freelance web development, one of the customers didn't want to put a link to his Facebook page on his website, because "we won't be advertising Facebook for free".