Would definitely suggest checking out these series of videos from a16z: https://a16z.com/2018/09/02/sales-startups-technical-founders/ https://a16z.com/2018/09/

Would definitely suggest checking out these series of videos from a16z: https://a16z.com/2018/09/02/sales-startups-technical-founders/ https://a16z.com/2018/09/02/sales-startups-technical-founder... They're bite-sized sales videos from a partner over there, I found a lot of value out of them. For a sales strategy and organizational perspective, "Predictable Revenue" is a useful book. The hardest thing for me to get right was empathizing with my prospects and their challenges. Putting yourselves into their day-to-day problems can be incredibly difficult to do correctly, but improving that skill really helped me in all aspects of the sales process.