So this is a bet that people will value their email privacy at $99/year. The last time I went from not paying for something to paying for it was when I started

So this is a bet that people will value their email privacy at $99/year. The last time I went from not paying for something to paying for it was when I started paying for streaming services instead of downloading media. The cost difference was around the same (although $10/mo. feels cheaper than $99/yr), but the benefits feel a lot stronger -- say instead of waiting for a download to finish over the next hour, I can start watching content immediately. Even as a privacy minded person (no social media accounts, etc.), I don't see myself or a big market subscribing to this. The confidence factor is also pretty important since I'm not going to subscribe to a service that I feel has a high chance of shutting down in the next couple of years and possibly suffer email interruptions / data loss.