* Know your audience so you can use appropriate language * Think about it from their point of view. How clear is your message? * Take advice on how much to as

* Know your audience so you can use appropriate language * Think about it from their point of view. How clear is your message? * Take advice on how much to ask for so you don't sound too green * They will care about ROI but also the quality of the team. Theory is great but only a good team can deliver the theoretical ROI. * Try and back up claims with facts e.g. We have a market of X billion - according to whom?