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It's all about ACCESS. Until recently, we never had the ability to connect with unknown commodities. Twitter is that bridge. Think about 15 years ago. You woul
by thewordpainter 16y ago
It's all about ACCESS. Until recently, we never had the ability to connect with unknown commodities. Twitter is that bridge.
Think about 15 years ago. You would have to call the reporters, and there was an enormous wall to get through.
With the emergence of email, that wall dramatically lowered, but writers were still barraged with email so the likelihood of standing out without a prior connection was slim.
Now that Twitter has grown up, anybody can get access to just about any tastemaker (if you think you're a tastemaker, but not yet on Twitter, then you're not a tastemaker).
I use Twitter to establish a rapport. It is the greatest mechanism we have ever had to do just that.
-Adam
- dimarco 16y agoWhile it's a nice thought, it didn't actually close to even attempting to answer the question.
- thewordpainter 16y agoi apologize about not specifically addressing the question. developing a rapport doesn't happen overnight. i don't have a great specific example to point to, but i'm confident the relationships that i've cultivated on twitter will prove fruitful when i need them the most.