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There's always going to be a ~30% dropoff between clicks and analytics because people click on ads, realize they've done it, and either push back or close the p
by knicholes 8y ago
There's always going to be a ~30% dropoff between clicks and analytics because people click on ads, realize they've done it, and either push back or close the popped-up page. It's even higher for video. I work for a company that is a DSP, ad server, and analytics, and I've been investigating these click discrepancies. It's surprising how many places this can all go wrong.
It gets especially worse when there are redirect after redirect to other ad servers, and you lose your tracking macros because the trafficker hasn't configured their landing page tracking macros correctly for each ad server redirect.
- tripzilch 8y ago> It gets especially worse when there are redirect after redirect to other ad servers Yes this is very wrong, but not because your tracking loses accuracy. You realize that this sort of careless trail you send your users along is exactly how people get served malware from ads right? I mean you admit yourself you lose track of where they end up so who knows what they get served or redirected to.
- knicholes 8y agoThey're the ones sending themselves down that trail by serving their ads through various third party ad servers.