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What do youbmean by that? When I buy something at Target stores, they have absolutely no way to attribute whether I saw something on TV, a billboard, the aisle,
by lawnchair_larry 8y ago
What do youbmean by that? When I buy something at Target stores, they have absolutely no way to attribute whether I saw something on TV, a billboard, the aisle, their junk mail in my mailbox, or online.
- cm2012 8y agoThey do multivariate tests using geography, among other things.
- mattlondon 8y agoI believe that Google can link in-store purchases to online ad exposure for most credit card users in the US. They've done this by doing a deal with MasterCard to integrate sales data cookie data. https://www.bloomberg.com/news/articles/2018-08-30/google-and-mastercard-cut-a-secret-ad-deal-to-track-retail-sales https://www.bloomberg.com/news/articles/2018-08-30/google-an...
- lawnchair_larry 8y agoI’m aware, but that still doesn’t apply to what I said.
- nkrisc 8y agoNot where you specifically saw it, but in aggregate they can track things like purchase volume after a specific ad airs in a specific market or what was advertised in the circular, etc. They could vary things slightly by market as well to help pinpoint what's most impactful.