The irony of Gartner commenting and appraising 'digital ethics' is rather delicious...a common criticism of the company is that they are market makers with the

The irony of Gartner commenting and appraising 'digital ethics' is rather delicious...a common criticism of the company is that they are market makers with their business model that both takes money from the companies they appraise (who often also buy the rights to use the resulting glowing 'reports' as marketing) and also from people who want to research a market segment. There are lots of talented, perceptive people at Gartner but their business model sails very close to the wind ethically. Gideon Gartner never intended the notorious 'magic quadrant' to be so central to their offerings but boy has it been a money spinner via marketing buys and for exec powerpoint cut and paste graph proof points. https://youtu.be/g7zzl1RM02U https://youtu.be/g7zzl1RM02U