4 ms·
When Microsoft launched Live search (pre-bing) they needed someway to inflate their search usage to tell advertisers people actually use the site. So they launc
by metamemetics 16y ago
When Microsoft launched Live search (pre-bing) they needed someway to inflate their search usage to tell advertisers people actually use the site. So they launch Club Live, which has a series of word games offering points and prizes for winning. Every time one types a word in a word game, it automatically searches for the word in a search frame next to the game.
So naturally I wrote a program that scripted mouse/keyboard movements with searching and changing in-memory variables used by Flash. It solved games 20-30 times faster than I could, without me even being at the computer (I ran it 24/7 on an old desktop).
Eventually other people started doing this too and the hole was plugged. But I received quite a few free copies of Vista Ultimate and Xbox360 controllers that found their way on ebay.
- jdp23 16y agoThere was a lot of exploitation of Club Live. Some of it had been factored in as a cost of doing business but it wouldn't surprise me if they underestimated it. Overall, Club Live was a brilliant strategy. Despite horrible execution it still succeeded in ratcheting up the pressure on Yahoo by demonstrating that MS was willing to buy market share. With minimal cash reserves and no product of its own to put through the channel there was no way for Yahoo to compete. There sure were a lot of things they could have done better though.