> I assume the end goal was to benefit end consumers I wouldn't assume this. In simple terms, surely they realized punitive measures on a something consumers c

> I assume the end goal was to benefit end consumers I wouldn't assume this. In simple terms, surely they realized punitive measures on a something consumers choose will harm the chooser. They might have some idealistic long-term consumer benefit goal in mind (e.g. magically growing competitors, magic corporate altruism, etc), but it is divorced from reality.