They choose to bundle Google Play. Because if you don't have it (with Facebook, and Twitter, and Snapchat, and other essential apps for many people), your devic

They choose to bundle Google Play. Because if you don't have it (with Facebook, and Twitter, and Snapchat, and other essential apps for many people), your device won't sell. But to get the Google Play store, you also need to include Google Play services, Google Play Music, YouTube, Chrome, Google Maps, Location Services, Google Keep, Google Docs, other stores (Movies, NewsStand, Books), etc. This ruling finally forces Google to decouple at least some of its apps from the package, and to sell some devices (but not all of them) with or without Google apps.