Thank you so much for writing this. I've struggled with positioning for a long time, and although I have a niche, it was a challenge to communicate the value I

Thank you so much for writing this. I've struggled with positioning for a long time, and although I have a niche, it was a challenge to communicate the value I offer in a succinct way. This nails it: > You don't just deliver code. You deliver complete end-to-end solutions that don't require the customer to specify everything in excruciating detail. Instead, you're like an amazing machine to which customers only have to insert high-level business requirements. Reading over the website, The Positioning Manual seems to have more actionable information than the sum of all other source I've found, so thank you for that too.