I'm confused. The title made the think the article would be about licensing is IP transfer on project completion, but I got a lecture on what I consider to be a

I'm confused. The title made the think the article would be about licensing is IP transfer on project completion, but I got a lecture on what I consider to be a nuanced lecture about marketing. Because of this and the reactions here, I'm sure I'm missing something and I think others may as well. Is the author essentially saying "outsource the development? As a consultant, I'm expecting to sit with the client, figure out their problem, and provide a solution. I charge based on the project and provide a breakdown of how much they'll pay for each deliverable and when it'll be available. The customer doesn't have to care who does the work (it'll probably be me), provided the deadlines are met, and at anytime the client can stop (they'll pay for any in-progress work). Is that what the author is saying? Or are they saying to avoid taking any responsibility over the development process? Subcontracting is always an option, so if there's too much work, outsourcing is an option. I just don't feel comfortable just delivering a design, but I can if that's objectively better.