Reminds me of the art of value podcast that talks all about positioning yourself to provide value, not services. As a UX designer who has positioned himself as

Reminds me of the art of value podcast that talks all about positioning yourself to provide value, not services. As a UX designer who has positioned himself as consultant, I now have fewer projects but charge for value provider. There is more downtime in between projects but I actually end up making more money. If I get 2 or 3 projects at once, it's really nice. Of course, I have to decline 98% of requests coming my way but it's well worth it. The businesses I partner with realize a good ROI and everyone is happy. Just so happens this process filters out a lot of the undesirable qualities in businesses I don't want to work with. I had to eliminate every mention of client, freelancing and rates from every piece of content I have put out, because I think the moment you position yourself as subservient to your "client" the game is over. I see it more as a business parntership.