3 ms·

You go where your customers are, or audience iin this case

• pdkl95 8y ago
  Reaching a large audience can be useful, but it might not be worth the cost of using an established medium. From the forward - which was probably written by Marshall McLuhan - to Edmund Snow Carpenter's book "They became what they beheld": > If you address yourself to an audience, you accept at the outset the basic premises that unite the audience. You put on the audience, repeating cliches familiar to it. > Utilizing existing channels can wipe out a statement. There is a widely accepted misconception that media merely serve as neutral packages for the dissemination of raw facts. Photographers once thought that by getting their photographs published in Life, they wo9uld thereby reach large audiences. Gradually they discovered that the only message that came through was Life magazine itself and that their pictures had become but bits & pieces of that message. Unwittingly they contributed to a message far removed from the one they intended. Twitter may actually be a useful tool for reaching large audiences for some messages, but "the medium is the message" and using Twitter as your medium clearly involves diluting your message with the "Twitter style".