Musicians are one of the first groups to adopt new technology, and they're also one of the most stalwart of groups when it comes to keeping old technology aroun

Musicians are one of the first groups to adopt new technology, and they're also one of the most stalwart of groups when it comes to keeping old technology around. Take MIDI, for instance. It took a while to get rolling, but its still around, and still actively being used, 40 years later. The synth market: another great example. Musicians will easily spend 1000's a month on the latest toy - they'll also spend equal amounts of money on 30 year old technology. Its one of the most endearing markets in which technology can be marketed and sold. There are certain sweet spots in the synth market which, when you discover them, can guarantee your continued presence in a very fickle, very populist realm. (Disclaimer: been making music technology for decades. Its still a rocket-ride and roller-coaster, in one package. Nothing beats getting stuff on the market, to be pilloried for a while - until a few start to 'get it' - and then becomes standard-fare and toy-de-jeur...)